Chouinard clothing. Then he did something even more impressive.

Chouinard clothing. Then he did something even more impressive.

Chouinard clothing. He announced recently that any profit not reinvested in the company would be used to fight the climate Yvon Chouinard is the founder of Patagonia, Inc. He is the author of Let My People Go Surfing: The Education of a Reluctant Businessman, and the co-author of Simple Fly Fishing: Techniques for Tenkara and Rod & Reel and The Responsible Company: What We’ve Learned From Patagonia’s First 40 Years. For example, if a piece of your Patagonia clothing rips or the zipper breaks, you can send it in to get repaired, no matter how old it is. In 1989 Chouinard equipment ran in to trouble when several lawsuits were filed against the firm due to improper use of their equipment [3]. Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a Sep 30, 2024 · Here are some examples of independent clothing brands that went from zero to hero. Although Founder Yvon Chouinard’s vision for his company was to make sustainable gear for the explorative mountaineer conquering a rock face, the brand has been adopted by the average-joe because of its style and comfort. Rather than using brute force to climb routes by any means necessary, Yvon Chouinard and others argued that good style mattered more than the send. Made with chemicals safer for human health and the environment. The iconic outdoor company has been committed to high quality products as well as environmental activism since its foundation. No shortcuts, no compromise. Yvon Chouinard founded Patagonia in 1973 Story: Yvon Chouinard started Patagonia with a small scale. Shop online for tees, tops, hoodies, dresses, hats, leggings, and more. Yvon Chouinard is the founder of Patagonia, Inc. Oct 25, 2018 · To Chouinard’s likely chagrin, people relabeled Patagonia as Patagucci, a snide acknowledgment that the brand was trailblazing the movement of athletic clothing into mainstream style. As the outdoor gear industry began to grow in the 1970s, Chouinard recognized an opportunity for expansion and so began the company’s experimentation with outdoor clothing and storefronts. Top 5 Success Stories of Independent Clothing Brands 1. Dec 1, 2022 · Yvon Chouinard is an American rock climber, environmentalist, philanthropist and outdoor industry businessman. was created by Chouinard in 1973. Despite his success, Chouinard is a trenchant critic of capitalism who has at times rejected profits and “business sense” in favour of environmentally sound choices. com. Dec 9, 2015 · The North Face founder Doug Tompkins poses for a photograph with Jeff Johnson and Patagonia founder Yvon Chouinard during the filming of the documentary 180 Degrees South in Chile. Feb 25, 2024 · Yvon Chouinard, founder of the Patagonia outdoor clothing company, in 2014 stands in front of the old tin shed and blacksmith shop in Ventura. The profits will now be used to fight climate change. Every step matters. And Patagonia hasn’t always delivered on its Jun 15, 2025 · Yvon Chouinard, the founder of outdoor clothing brand Patagonia, is known for his minimalist philosophy and approach to life. Founding Patagonia and Environmental Activism Creation of Patagonia Yvon Chouinard founded Patagonia in 1973 as a small company that initially focused on selling climbing gear. Free shipping on many items | Browse your favorite brands | affordable prices. Sep 19, 2022 · Read on to discover Patagonia’s story behind the brand and how Yvon Chouinard has slowly changed the meaning of doing business. However, he didn’t come from a wealthy background, and his early life was far from luxurious. Below is the introduction to the 1972 Chouinard Equipment catalog—the first edition that was more than just order forms—written by Yvon Chouinard and Tom Frost. He looked more like a rural lumberjack than the founder of Patagonia, the best-regarded clothing brand in the United States in Sep 15, 2022 · Patagonia founder Yvon Chouinard says he will give his company over to a trust, with future profits being donated to causes fighting climate change. Sep 15, 2022 · Yvon Chouinard, the founder of Patagonia, has put the entire stake in the company into a trust and nonprofit that will focus on combatting climate change. Chouinard Clothing Owners Manuals, User Guides, Instructional Help Documents & Information. Huge range of colors and sizes. Yvon Chouinard, the founder of Patagonia outdoor clothing and gear. Aug 23, 2017 · Chouinard focused on building a lasting company rather than on growing, which allowed him to come up with innovative ideas. Apr 15, 2012 · Buy Comfort Colors Chouinard Adult Garment Dyed Heavyweight Long Sleeve Tee and other T-Shirts at Amazon. At that time, Chouinard dominated the minuscule climbing gear market in the United States. Ten years after its original publication, Penguin Books has released a completely revised and expanded edition of Yvon Chouinard’s classic memoir, Let My People Go Surfing: The Education of a Reluctant Businessman, with more than 40 percent new material and featuring a new foreword by Naomi Klein, author of the bestselling book This Changes Everything. OEKO-TEX® STANDARD 100 certified products require every component of a textiles production including all thread, buttons, and trims to be tested against a list of more than 1,000 regulated and unregulated chemicals which may be harmful to human health and the enviornment. But other companies play by other rules. Jan 22, 2025 · Yvon Chouinard’s journey from a scrappy climber to the founder of one of the most influential outdoor brands in the world is a lesson in aligning passion with purpose. Sep 16, 2022 · Yvon Chouinard has given away the ownership of Patagonia, using the little-used Business Purpose Trust to do so. Patagonia was founded by Yvon Chouinard in 1973 and is based in Ventura, California. Patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running Apr 11, 2020 · A new book published by Patagonia details the life and exploits of the company's outdoorsman-founder, Yvon Chouinard. “The cumulative effects of Chouinard's original product began to hammer at the company's environmental conscience, the result of numbers of the pitons being left behind in the rock. The shop, key to the company's success, has been Popular Chouinard Clothing questions, problems & fixes. In the new edition, Chouinard explains Sep 20, 2022 · In 2018, Yvon Chouinard sat in an armchair on the stage of the Commonwealth Club of California. Sep 15, 2022 · Patagonia’s billionaire founder is handing the outdoor clothing company to a trust that will use future profits to battle the climate crisis. Sep 14, 2022 · Patagonia announced new ownership today, nearly 50 years since founder Yvon Chouinard began his experiment in responsible business. Sep 15, 2022 · Patagonia owner Yvon Chouinard is making waves for giving away his $3 billion company. Patagonia, the company he started almost accidentally, has grown into a beacon of ethical business, sustainability, and environmental activism. In 1973 this idea became Patagonia. His journey from a fledgling blacksmith to the head of a global outdoor apparel company highlights his commitment to the planet and innovative approach to business. That said, Patagonia, the company my wife and I founded four decades ago, has grown up to — by global standards — a medium-size business. What’s driving Yvon Apr 21, 2015 · Chouinard is a disciple of his own message, pointing out the shirt he is wearing is 10 years old. Environmental stewardship is a main tenet of Patagonia’s mission statement, and why Chouinard is one of the world’s most ins. In 1973, Chouinard officially founded Patagonia as a clothing company, aiming to provide high-quality outdoor gear with a deep respect for the environment. I loved how Patagonia think about their business and Sep 6, 2016 · Yvon Chouinard, founder of Patagonia, takes environmental impact seriously. Nov 8, 2023 · “Let My People Go Surfing: The Education of a Reluctant Businessman” is a book written by Yvon Chouinard, the founder and owner of the outdoor clothing brand Patagonia. Feb 18, 2022 · Clothing, Shoes & Jewelry › Men › Clothing › Active › Active Shirts & Tees › T-Shirts Visit the Comfort Colors Store Yvon Chouinard (born November 9, 1938) [1] is an American rock climber, environmentalist, and businessman. Yvon Chouinard, Founder and Owner, Patagonia This program was recorded in front of a live audience at the Commonwealth Club of California on October 27, 2016 Patagonia follows a business model that prioritizes both economic and social value by offering top-notch products. Feb 15, 2011 · The Chouinard evolution Chouinard eventually branched out into clothing too. It’s still a working blacksmithery on Patagonia’s Ventura campus. With Chouinard at the helm, Patagonia has been innovative in the quest to protect the environment, even if it hurt the company’s bottom line. Jan 31, 2023 · Yvon Chouinard is the founder of the well-known outdoor brand Patagonia. As a prominent American clothing retailer, Patagonia focuses on manufacturing exceptional outdoor apparel and distributing it directly to consumers or through various channels. From puffy jackets to raincoats to any other outdoor apparel you could possibly want. A California-born […] Jun 27, 2014 · Buy Chouinard Men's Heavyweight Chest Pocket T-Shirt, Chalky Mint PgmDye, XXX-Large: Shop top fashion brands T-Shirts at Amazon. From the start Patagonia had a clear focus on environmental protection that reflected the personal ethics of its founder. A line of clothing, Patagonia Outdoor Apparel, grew from the very successful import of some Scottish rugby shirts in 1974. Sep 22, 2022 · Yvon Chouinard’s gift is unusual due to its structure but is also part of a trend. Made with 100% recycled fabric, our Patagonia® Men's Chouinard® Crest Pocket Responsibili-Tee® features a classic graphic from the early days of Patagonia®. , has spent a lifetime welcoming adventure – and risk - of all kinds. C. Chouinard believes in the power of simplicity, both in design and in lifestyle choices. Photo: Zack Griffin In 1994, Patagonia founder Yvon Chouinard sent a company-wide edict that we convert the entire sportswear line—then, 166 products—to 100 percent organic cotton in 18 months. The company grew at a rapid rate until the summer of 1991, when sales fell during a recession. What makes Yvon’s story remarkable is how he turned his passion for Dec 13, 2023 · This gave Chouinard an idea: The higher-margin clothing business could support the lower-margin equipment business, which at the time was only earning a 1% profit. [4] Patagonia operates stores in over ten countries, [5][6] and factories in 16 countries. His company, Patagonia, sells outdoor products, outerwear, and food. Though Chouinard Equipment was, at the time, the country’s premier piton manufacturer, Chouinard and Frost saw firsthand the damage their pitons did to the rock. He is best known as the founder of Patagonia Inc. , is a well-known environmentalist, rock climber, and businessman. Oct 17, 2024 · There’s enough lore about the early days of Patagonia to rival a Tolkien novel, but one of my personal favorite tales concerns the origin of the fleece jacket. Chouinard and his family have turned over the $3 billion company to an organization that will work to fight climate change. 1% for the Planet®. Our wide selection is elegible for free shipping and free returns. It was the first California company to use renewable energy sources to power Patagonia, Inc. Dec 25, 2017 · We're taking a break for the holidays, so we bring you this favorite from the last year: Patagonia. The brand’s identity is deeply rooted in its unwavering commitment to environmentalism and making a Buy the Patagonia Chouinard Crest Pocket Responsibili-Tee - Men's online or shop all Clothing from Backcountry. In the 1960s, he lived to climb and made do selling handmade climbing gear so he Chouinard is most noted for creating the clothing and gear company, Patagonia, Inc. Sep 17, 2022 · Yvon Chouinard’s decision to transfer ownership of the company to a trust and nonprofit has received glowing reviews. Our apparel is the result of decades of dedication. Oct 4, 2024 · Avid climber Yvon Chouinard began making climbing equipment to sell from his car. The company's non-voting stock, worth close Sep 15, 2022 · The billionaire founder of the outdoor fashion brand Patagonia has given away his company to a charitable trust. , and his family transferred their voting stock to the newly established Patagonia Purpose Trust. May 25, 2012 · The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business for our time. Jan 18, 2024 · From founding a rock-climbing equipment business and turning it into an empire of sustainably made outdoor clothing, this is the story of how rock climber and activist Yvon Chouinard created the Patagonia brand. Authentic, original, sustainable garment dyed tees and sweatshirts. Sep 12, 2016 · How Yvon Chouinard turned his eco-conscious, anti-corporate ideals into the credo of a successful clothing company. And that bestows on our family Apr 20, 2023 · Yvon Chouinard, founder of outdoor apparel retailer Patagonia, reflects on how companies can be responsible for the planet and its people while increasing growth and value. Sep 14, 2022 · Author Profile Yvon Chouinard Yvon Chouinard is the founder of Patagonia, Inc. In 1957, Chouinard began making reusable chrome-molybdenum steel climbing pitons himself to replace iron pitons that could be placed only once May 6, 2013 · Introducing Patagonia Works, a new kind of holding company by Yvon Chouinard - May 6, 2013 I don’t like to think of myself as a businessman. Looking to learn about other purpose-driven companies running successful businesses? Nov 23, 2023 · The Patagonia founder Yvon Chouinard on the price we pay for cheap things. [7] Sep 24, 2018 · In this excerpt from Highsnobiety's book, learn about Yvon Chouinard's Patagonia and why its legacy stretches beyond product and into company philosophy. ” Practically speaking, clean climbing would replace pitons Sep 14, 2022 · Yvon Chouinard, founder and owner of outdoor clothing company Patagonia Inc. After one of the adult leaders, Don Prentice, taught the boys how to rappel down the cliffs to the falcon aeries, Yvon and his friends be Sep 21, 2022 · The owner of Patagonia has faced backlash after giving his $3 billion company to a climate crisis non-profit organization. He points to the firm he founded in 1974, which is widely regarded as an early leader in corporate social responsibility, as an example of why it’s not easy being green. Born in 1938, Yvon grew up as an outdoor enthusiast who loved climbing. The film follows adventurer Jeff Johnson as he retraces the epic 1968 journey of his heroes Yvon Chouinard and Doug Tompkins to Patagonia. It’s the kind of quality that can’t be matched in modern times. Find expert solutions to common issues, DIY guides, repair tips & user manuals for all Chouinard Clothing products. By1999 company sales had reached $182 million. Every thread is thought through, from selecting the finest, softest cotton, to perfecting the process of garment-dyeing with technology of today. Yvon Chouinard, 83, founded the US outdoor clothing retailer in 1973. Shenanigans Zappos Shoes & Clothing Ring Smart Home Security Systems eero WiFi Stream 4K Video in Every Room Blink Smart Security for Every Home Neighbors App Real-Time Crime & Safety Alerts Amazon Subscription Boxes Top subscription boxes – right to your door PillPack Pharmacy Simplified Amazon Renewed Like-new products you can trust Nov 6, 2024 · A landmark decision from outdoor clothing brand Patagonia to dedicate its profits to fight the climate crisis didn't surprise its employees — but that's not to say the process has been stress Sep 16, 2022 · Who is Yvon Chouinard? The Patagonia founder who gave away his company to trust fighting climate change The billionaire founder began his career as a blacksmith before he launched the outdoor By 1965, Chouinard decided to partner with Tom Frost to create Chouinard Equipment. Sep 24, 2022 · Last week, Patagonia founder Yvon Chouinard and his family donated their ownership of the company to efforts that would protect the planet. Mar 12, 2021 · This is only one of the characteristics of Yvon Chouinard, founder of Patagonia, an American outdoor clothing company that strives to lead the way toward reversing the state of doing business. Get free expert troubleshooting help, support & repair solutions for all Chouinard Clothing products. It was founded by Yvon Chouinard in 1973 and is based in Ventura, C Apr 3, 2012 · Later still, Chouinard began making clothing suited for the rigors of scaling cliffs, and in 1972 he founded a little company called Patagonia. Apr 20, 2023 · How Yvon Chouinard Became Patagonia, Inc. His love of outdoor sports and his family’s passion for exploring the outdoors shaped his outlook on life Mar 26, 2017 · Kristine Tompkins, whose husband founded The North Face clothing company, tells Lulu Garcia-Navarro about her decision to donate a million acres of land she owns in Patagonia to Chile's government. Sep 6, 2016 · Let My People Go Surfing: The Education of a Reluctant Businessman-Including 10 More Years of Business Unusual [Chouinard, Yvon, Klein, Naomi] on Amazon. Chouinard has a long history of environmental activism, which he has Feb 28, 2024 · Yvon Chouinard, the founder of Patagonia, is a businessman and a pioneer of environmental activism and sustainable business practices. Sep 15, 2022 · We would like to show you a description here but the site won’t allow us. This book has been recommended to me by a good colleague Ines Azavedo when we finished a recent project together. Jun 28, 2025 · The hardest thing in the world is to simplify your life; it’s so easy to make it complex. Sep 24, 2020 · Since then, Chouinard moved into clothing and has developed his business into one of the most socially responsible corporations on the planet. Its origins are intertwined with the work of the legendary Yvon Chouinard and Patagonia’s earliest iterations, offering perhaps a May 26, 2025 · In the 1960s, Yvon Chouinard spent more than half the year living out of a car, climbing mountains with friends, and surviving on cans of cat food, Yvon Chouinard, creator and owner of the sportswear giant Patagonia, which devotes much of its profit and energy to environmental causes, and sees the greening of capitalism as a core element of 180° South: Directed by Chris Malloy. Most significantly, every dollar that is not reinvested back into Patagonia will be distributed as dividends to At the age of 14, Yvon Chouinard discovered his passion for climbing. Unlike Chouinard Equipment (which we eventually sold to a group of employees who launched a brand called Black Diamond), we knew nothing about the established clothing industry when we started Patagonia. It was founded by Yvon Chouinard in 1973 and is based in Ventura, California. Sep 17, 2022 · Patagonia founder Yvon Chouinard announced this week he is giving away the company, with all profits going to climate change. On a winter climbing trip to Scotland, Yvon Chouinard bought a team rugby shirt to wear rock climbing since it had a collar that would keep the hardware slings from cutting into his neck. Mar 20, 2017 · A self-proclaimed "dirtbag," Yvon Chouinard built Patagonia into a $750-million-in-sales powerhouse by sticking to his values. Yvon Chouinard is a renowned American entrepreneur, environmentalist, author, and outdoor enthusiast. Brand: Patagonia Industry: Retail Product: Outdoor clothing Founder: Yvon Chouinard Year founded: 1973 Mission: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions Who owns Patagonia now? The founder, Yvon Chouinard, has donated all of his shares to keep the company focused on fighting climate change. Soon Chouinard and his wife *This case was prepared by Mark Zekoff, Kelsey Reddick, and Sarah Sawayda for and under the direction of O. Yvon Chouinard founded the Patagonia brand, one of the world's most successful and environmentally friendly outdoor clothing and gear companies. So, will it work? Chouinard, 74, is the founder of Patagonia—a sporting gear and clothing company committed to environmentally responsible business practices. The Chouinard family will guide the Patagonia Purpose Trust, electing and overseeing its leadership. Going back to a simpler life is not a step backwards. He wore an ochre jacket, light blue shirt, dark jeans, and ergonomic shoes. Here we take a look at Patagonia, the sustainable clothing company. Inspired by the lush hues of nature, and timeless style . The recycled blend fleece fabric is as comfortable as it is capable of wicking moisture. Rather than selling the The only place to find everything we make—shop durable outdoor clothing and gear for men, women, kids and babies at Patagonia. Sep 14, 2022 · Patagonia’s founder is transferring ownership of the company after nearly 50 years into two entities that will help fight the climate crisis. Then he did something even more impressive. Sep 15, 2022 · On Wednesday, Yvon Chouinard, who started the clothing company Patagonia, announced that he was giving the company away. Chouinard was an avid climber who believed in clean climbing with little impact on the outdoors. (see also Black Diamond above) Sep 15, 2022 · Chouinard explained in a statement on the company’s website that Patagonia’s dedication to the environment through initiatives such as donating 1% of sales each year and sourcing ethical Browse answered Chouinard Clothing questions, problems & issues. -- Yvon Chouinard #World #Easy #Simplify Once you educate yourself, you're left with choices. Chouinard carefully curated Patagonia’s product offerings and corporate image to match his own leanings as a “sustainability entrepreneur” and environmentalist. Inspired by a layered sweater favored by North Atlantic fishermen, Chouinard and company sought to create a garment that would provide warmth while absorbing moisture. Chouinard’s passion for climbing and the outdoors inspired him to create high-quality, durable gear that could withstand the rigors of the wilderness. ’s Owner Yvon Chouinard, the founder and owner of Patagonia, Inc. Ferrell and Linda Ferrell, ©2021. Founded in 1973 in Ventura, California, Patagonia began selling climbing gear and later expanded to selling outdoor apparel and accessories. Get the best deals on Chouinard Men's Clothes when you shop the largest online selection at eBay. The book, first Mar 13, 2025 · Chouinard and his family had "been struggling of what do with the business for decades," said Greg Curtis, head of Patagonia's nonprofit owner. com FREE DELIVERY and Returns possible on eligible purchases Jun 27, 2025 · In a bold press release declaring that “Earth is now our only shareholder,” Patagonia announced that founder Yvon Chouinard and his family had turned over ownership of the company to two newly “We want customers who need our clothing, not just desire it. Sep 17, 2022 · The publication of a magazine article in 2017 “really, really pissed off” Yvon Chouinard, the mountain climber turned reluctant businessman and founder of outdoor clothing company Patagonia. He is known for his solid ethical practices, which have made Patagonia one of the most successful and respected outdoor clothing companies in the world. Yvon Chouinard said any profit not reinvested in running the business would go to Apr 26, 2019 · Patagonia is everywhere. If you are looking for parent-child clothing for happy beach holiday, I’d like to suggest you the Chouinard Adult Ring-Spun Garment-Dyed Cotton Tee, available in wide range of 40 superb colors. Shop now Comfort Colors Retail. Yvon Chouinard said in an open letter that the money Yvon Chouinard joined the first employee tour of the cotton fields in the San Joaquin Valley. He started making the kind of clothing he and his friends wanted—of good quality, durable, and fashionable. Family members will continue to sit on Patagonia’s board, along with Kris Tompkins, Dan Emmett, Dr. However, being the founder of a huge business is never something he set out to do - it was an unexpected venture. Oct 25, 2014 · Founded by Yvon Chouinard, Patagonia Clothing was incorporated in 1979 and in 1984 changed its name to Patagonia, Inc. In the early ’70s, the Chouinard Equipment catalog advocated for a new kind of climbing, one that called for restraint in order to protect the rock. Aug 19, 2022 · Unique Chouinard clothing by independent designers from around the world. Back in the States, Chouinard wore it around his climbing friends, who asked where they could get one, and his clothing company was born. Patagonia’s business model reflects Chouinard’s love for nature and a distinct environmentally supportive philosophy that surprisingly led to great success for the brand. The corporate entity Great Pacific Iron Works Inc. Even with Patagonia’s expansion, founder Apr 5, 2022 · Yvon Chouinard, founder of outdoor clothing and gear retailer Patagonia, gave up his billionaire status after giving the company to a trust and a nonprofit in September 2022. -- Yvon Chouinard #Choices #Educate Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that Patagonia was founded by Yvon Chouinard in 1973 to make clothing and equipment for rock climbers. is an American retailer of outdoor recreation clothing, equipment, and food. Top 10 Yvon Chouinard Quotes You climb to the summit and there is nothing there… ~ Yvon Chouinard. See the founder's net worth, plus details about his business and family. According to Patagonia’s marketing team, in the early 1970s, the brand’s founder— legendary outdoor businessman, environmentalist, and philanthropist Yvon Chouinard —was looking to solve a problem with his favorite wool Dec 13, 2011 · Figuring out what’s good for the environment can be tricky, says Yvon Chouinard, founder of Patagonia, an outdoor apparel and gear retailer committed to doing right by the planet. Jan 20, 2025 · Yvon Chouinard, the founder of Patagonia, is a perfect example of someone who left the conventional path to create an adventurous and highly successful life. Mr. Mar 22, 2022 · Black Diamond is a climbing, skiing, and outdoors brand based out of Salt Lake City, Utah. ~ Yvon Chouinard. The billion-dollar global brand has time and again demonstrated that business can both be radically responsible and profitable. With Yvon Chouinard, Doug Tompkins, Keith Malloy, Alicia Salome Acuna Ika. Sep 15, 2022 · A half-century after founding outdoor apparel maker Patagonia, Yvon Chouinard, the eccentric rock climber who became a reluctant billionaire, has given the company away. Chouinard’s story is not just one of success but of staying true to principles Jan 20, 2024 · Chouinard, Chouinard Equipment for Alpinists, Great Pacific Ironworks (GPIW), and other permutations: these were the earlier manifestations of Yvon Chouinard's genius, which eventually led to his pre-eminent status at Patagonia. Dec 1, 2017 · Though Chouinard designed outdoor clothing throughout the ‘70s, it was the release of the signature Pile Fleece jacket in 1977 that put Patagonia on the map. In 1973, Yvon Chouinard started the company to make climbing gear he couldn't find elsewhere Yvon Chouinard, Patagonia's founder, got his start as a climber in 1953 as a 14-year-old member of the Southern California Falconry Club, which trained hawks and falcons for hunting. Mar 13, 2025 · In a short time, the company became known for its outdoor gear and clothing and its unique approach to business. Learn more about how Patagonia came to be. In our Brand Story Hero series, we shine a regular spotlight on different brands that we think tell their story well. Sep 14, 2022 · Yvon Chouinard has forfeited ownership of the company he founded 49 years ago. Ayana Elizabeth Johnson, Charles Conn (chair of the board), and Ryan Gellert, our CEO. This brief history is dedicated to all Patagonia and Chouinard Equipment employees, present and past. Born in Maine in 1938, Chouinard grew up in a family of mountaineers and skiers. The American outdoor apparel and gear company Patagonia Dec 13, 2018 · Yvon Chouinard [Photo: courtesy of Bryan Gregson/Patagonia] Regenerative agriculture has long been a company priority, both in its R&D for clothing and apparel materials and its line of food Sep 14, 2022 · Patagonia founder Yvon Chouinard, his spouse and two adult children are giving away their ownership in the apparel maker he started some 50 years ago. Back in America, Chouinard wore it around his climbing friends, many of whom May 18, 2025 · This humble beginning led to the creation of Chouinard Equipment, which would eventually evolve into one of the most influential outdoor brands in the world: Patagonia. He and his friends would hop on freight trains to the sandstone cliffs of Stoney Point in Southern California’s San Fernando Valley where they would climb and rappel down rocks. How you climb a mountain is more important than reaching […] Sep 20, 2017 · The famous Tin Shed, where Yvon Chouinard started the company that would become Patagonia. I’ve made no secret that I hold a fairly skeptical view of the business world. Learn how Yvon Chouinard built a brand that changed the industry. They called it “clean climbing. *FREE* shipping on qualifying offers. 50 years later, Patagonia is a model for sustainable, profitable apparel Patagonia, Inc. Aug 11, 2025 · New biography Dirtbag Billionaire shows how Yvon Chouinard wanted to rewrite the way big corporations do business. , an outdoor clothing and equipment company. Effective immediately, the Chouinard family has transferred all ownership to two new entities: Patagonia Purpose Trust and the Holdfast Collective. Many billionaires and large foundations are now funding these causes. But the details matter. Oct 28, 2016 · The explorer, climber, surfer and founder of sporting goods company Patagonia, Inc. Reflecting a shift initiated by climbers in the UK, on the East The Patagonia Chouinard Crest Uprisal Hoodie lives ont he coat rack right inside our front door so that we can grab it for warm style whenever we need it. Jan 20, 2025 · From humble beginnings to a sustainability powerhouse, Patagonia's story is one of innovation and activism. Sep 20, 2022 · Yvon Chouinard still possesses, in the proud parlance of the climbing community, the “ dirtbag ” sensibility. ” ― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman Jul 13, 2020 · By Yvon Chouinard July 2020. In the 1980s, decades before Americans had Dec 16, 2014 · Short sleeve t-shirts by Chouinard are made with 100% ring spun Garment Dyed cotton, offering comfort and soft feel. Chouinard started the clothing brand Patagonia in 1973 and gradually started spending more of his energy there. Sep 18, 2022 · A half-century after founding outdoor apparel maker Patagonia, Yvon Chouinard, the eccentric rock climber who became a reluctant billionaire with his unconventional spin on capitalism, has given Mar 18, 2025 · Yvon Chouinard on why he gave away Patagonia to save the planet He reshaped the sportswear industry and became a billionaire. For nearly a decade, Chouinard and Frost made improvements on nearly every climbing tool. tyqnjo jenqt uzo viotvn huohyzig vnpv ftqvik bmjbk brpsgg dxwq